Music Genres

11 articles in this category

What a pop production needs to sound current, how the hook is built around your story, and what to send so the vocal fits the person you gift it to.

Country lives on specific details: names, roads, jobs, years. Here is what to put in the brief and which sub-style suits the story you want told.

Rap fits more of your story per minute than any other style. How to brief the flow, the beat and the references so the verses sound like you.

From arena choruses to garage grit, how to specify the sound you want, and which details from your own story survive at full distortion and volume.

Slow jam or contemporary, R&B carries intimacy better than most styles. How to brief the vocal, the groove and the details that make it personal.

Swing, ballad or bossa, and a vocal that sits back on the beat. How to brief a jazz arrangement and what works as a lyric in this style of music.

Blues turns a rough story into something you can play at a party. How to choose the tempo, the guitar tone and the lines that carry the whole song.

One drop, rocksteady or dancehall, written from your story. How to brief the groove and the vocal so the track stays warm and easy to replay.

Piano, strings or full orchestra, with or without a vocal. How to brief a classical commission and where it works, from weddings to memorials.

House, techno or festival drops built around your own story. How to brief the tempo, the vocal chop and the moment the track is meant to land.

From call and response to lullabies, the same human needs shape songs everywhere. A tour of the traditions and what you can borrow from each one.